Romane — Freelance graphic designer

Romane Gentilfreelance graphic designerExpertiseProjectsRandom pickMy methodAboutFR / ENSend me a briefFR / ENHelloI'm Romane
Ads that convert
& brands that stick.Freelance graphic designer and art director specializing in static ads for Meta & more, and in brand identities.
See my projectsSend me a brief
Meta ads✶Static ads✶Campaign kits✶Logo✶Brand guidelines✶Brand applications✶Social media templates✶Agency support✶Meta ads✶Static ads✶Campaign kits✶Logo✶Brand guidelines✶Brand applications✶Social media templates✶Agency support✶
Beautiful, yes. But useful first.A pretty visual that doesn't perform isn't a good visual. Every choice of framing, hierarchy and color serves a specific goal.
Static ads for Meta, TikTok, Google & moreVisuals designed to stop the scroll and trigger the click. I start from your offer, your audience and the platform to build a clear visual hook that's easy to test and adapt across formats.
1:1, 4:5, 9:16 formatsA/B test variantsCarouselsDisplay bannersCampaign kits
One message per visual, readable in under two seconds.
Variants that test a real hypothesis (hook, visual, offer), not just a color.
Files built to each platform's exact specs.
Branding & visual identityLogo, brand guidelines and brand applications: I build identities that say something true about your brand and hold up everywhere, from the Instagram feed to packaging.
Logo & variationsPalette & typefacesBrand guidelinesPrint & digital applicationsSocial media templates
An identity built on your positioning, not on a trend.
A complete system: usage rules, minimum sizes, variations.
Ready-to-use templates so the brand keeps living after handoff.
Extra hands for agenciesCampaigns to ship and not enough hands? I plug into your workflow, follow your clients' guidelines, and can work white-label if needed.
High-volume ad productionCampaign adaptationsWorking within existing guidelinesOne-off or ongoing support
Tidy, named source files with clean layers.
Feedback applied fast, without losing the campaign's consistency.
Direct contact with your art director or project manager.
Selected projectsFor each project: the original need, the approach and the result.
nostrum_care_ads.jpg
Meta adsNostrum Care: static ads for two health plansWithAgence Short. My role: designing and producing the visuals.The needMake health insurance appealing on Meta, for two audiences: the self-employed and people over 55.The approachOne concept = one lever: native formats, comparisons, concrete pricing, testimonials.Delivered30 concepts and nearly 300 visuals, in square and 9:16.View project
mjc_monplaisir.jpg
BrandingMJC Monplaisir: identity redesignThe needBring a community arts center (MJC) and its two venues under one brand that volunteer teams can use.The approachAn adaptive logo and a design system of shapes drawn from the lettering, playful without being childish.DeliveredLogos, brand book, posters, social media assets.View project
bom_packaging.jpg
Branding & packagingBOM: creating a skincare brandThe needLaunch a simple, inclusive Korean skincare brand in France.The approachA short name, a bilingual French-Korean logo, one color per range.DeliveredNaming, logo, brand guidelines, packaging for 3 ranges.View project
neutraliz_ads.jpg
Meta adsNeutraliz: ads for the whole funnelWithAgence Short. My role: designing and producing the visuals.The needShow a smell disappearing, for a natural diffuser sold online.The approachOne ad per funnel stage, native formats, and iterations on what works.View project
racines_carrees.jpg
BrandingRacines Carrées: nature belongs in the cityThe needAn identity for a social enterprise that greens up the city and builds community.The approachLetters and vegetables hand-drawn in square shapes, like the city.DeliveredLogo and variations, guidelines, graphic elements, posters.View project
Project #6This spot is open. 
What if it were yours?A brand to create, ads to revive, an identity to refresh: tell me about it, and your project could end up right here.Send me a brief →
Trusted byAgence Short
Nostrum Care
Neutraliz
Caats
Arcads.ai
MoveMyDay
Skello
MJC Monplaisir
Jope
Feu Vert
Agence ShortNostrum CareNeutralizCaatsArcads.aiMoveMyDaySkelloMJC MonplaisirJopeFeu Vert
Random pickWant to see more? Pull a random ad from my work.
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For each ad: the brand, the campaign goal and the concept behind the visual.
The goalThe conceptFormat
romane_gentil.jpgBehind the visualsMaster's in digital art direction and five years of experience across in-house brand communication, a B2B agency and freelance work.
More about me
From brief to final files in four steps1The briefWe define the goal, the audience, the channels and the constraints. Nothing gets designed until the project is clear.
2The angleI pitch clear creative directions with the reasoning behind them: why this approach, this message, these colors, this format.
3DesignI design, then adapt each piece across formats, with care for every detail: alignment, legibility, consistency from one medium to the next.
4DeliveryReady-to-use files: exports at the right specs, organized and clearly named source files, plus brand guidelines or a usage guide when the project calls for it.
What's behind a visualEvery element has a reason to be there. I break down two fictional examples to show what I check before delivering.
Your skin, only better.−20 %123
Anatomy of an ad that worksHook, product, proof, offer: the four points I check on every format.See the breakdown
MoAa
Anatomy of an identity that holds upLogo, palette, typography, applications, rules: what makes a brand consistent everywhere.See the breakdown
Let's talk about your next project.Four quick steps to scope your request, then your brief is sent straight from your email app.
romanegtl@hotmail.fr
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Romane.
Romane Gentil, freelance graphic designer & art director: static ads & brandingLyon, FranceBack to top© 2026